The Ministry of Tourism and Sports, through the Tourism Authority of Thailand (TAT), held a press conference to launch the Amazing Beach Life Festival. This festival features music, sports, and art on the beach and will take place in four locations: Rayong, Phang Nga, Phuket, and Songkhla. The event was attended by Mr. Polphoom Wipatiphumiprathet, Assistant Minister of Tourism and Sports; Mr. Apichai Chatchalermkit, TAT's Deputy Governor for Tourism Products and Business; Dr. Chayan Chanthawasu, Executive Vice President of Corporate Sustainability at PTT Global Chemical Public Company Limited; and Mr. Aaruk Amornsupasiri, an actor who loves Beach Vibes-style travel. The event was held at the Thanarat Hall, 1st Floor, TAT Building, to deliver a grand event experience and boost Thai tourism during the Green Season.

Mr. Polphoom Wipatiphumiprathet, Assistant Minister of Tourism and Sports, stated that the Ministry of Tourism and Sports has implemented measures to stimulate tourism during the off-peak season or Green Season under the IGNITE THAILAND's TOURISM policy. The strategy aims to drive the tourism economy by making Thailand a central hub for various types of events. The Amazing Beach Life Festival, organized by TAT, represents a significant challenge as it combines beach music, sports, and art festivals to offer tourists a new travel experience. This event showcases that "Thailand is amazing, offering year-round travel opportunities for every season." creating a vibrant tourism atmosphere from the Green Season through to the end of 2024. The goal is to reach the government's target of 3.5 trillion baht in tourism revenue.

Mr. Apichai Chatchalermkit, TAT's Deputy Governor for Tourism Products and Business, stated that the Amazing Beach Life Festival is one of the major events organized by TAT in the second half of the year to stimulate off-peak season tourism. The festival is presented in the Beach Life and Recreation Festival format, tailored to the unique characteristics of each location. The event will be held in four prime coastal tourist destinations: Rayong, Phang Nga, Phuket, and Songkhla. These locations are well-prepared to accommodate and facilitate tourists. The festival brings together a variety of Beach Life activities, including water sports, music, and art, which are of high interest to tourists. It also emphasizes sustainability by using eco-friendly materials for decorations and managing the environment responsibly within the event. This approach aims to elevate Thailand's tourism industry towards greater environmental responsibility and sustainability. TAT hopes that the event will attract high-potential tourists with significant purchasing power and an interest in domestic and international environmental conservation. The goal is to create a desire for travel in these areas, increasing revenue for local businesses and communities in coastal tourist destinations during the off-peak season.

Dr. Chayan Chanthawasu, Executive Vice President of Corporate Sustainability at PTT Global Chemical Public Company Limited (GC), expressed great pleasure in collaborating with TAT to promote sustainable tourism in Thailand through participation in the Amazing Beach Life Festival. In this collaboration, GC plays a key role in providing responsible event experiences for tourists by promoting environmental awareness and proper waste segregation at the event site. GC will launch the comprehensive plastic management platform "GC YOU TURN" to educate attendees on proper waste separation before disposal. Plastics collected from the Amazing Beach Life Festival will be recycled and upcycled to generate value and benefits. Additionally, GC will offer responsible travel experiences through activities like the Amazing Experience, where attendees can turn bottle caps into DIY beaded keychains at no cost. Visitors can also explore eco-friendly beach fashion from UPTOYOU, a brand that uses recycled plastic fibers (Revife Fiber by GC UPCYCLING) for its products, showcasing new options for creating sustainable fashion items.

The Amazing Beach Life Festival will be held in four locations, each with its unique concept:

1. Rayong - Tropical Beach: Highlights include the vibrant colors of Rayong, famous for its cuisine and eastern fruits from July 12-14, 2024, at Laem Charoen Beach.
2. Phang Nga - Beach Rhythms: Immerse yourself in the lively party atmosphere and the stunning beauty of the Andaman Sea from July 26-28, 2024, at Memory Beach.
3. Phuket - Neon Waves: Dive into Patong's vibrant nightlife, illuminated by neon lights reflecting off the sea, from August 2-4, 2024, at Patong Beach.
4. Songkhla - Art Paradise: Experience the old-town charm of Songkhla as the beach transforms into a vibrant art haven from August 9-11, 2024, at Chalatat Beach.

The festival will feature a variety of activities for beach lovers, including SUP-board sessions with expert guidance, live music performances from popular artists like F.Hero, Paradox, Aof Pongsak, Singto Numchok, Atom Chanakan, Som Marie, Seal Band, Safeplanet, Fellow Fellow, Slapkiss, Serious Bacon, YourMood, TELEx TELEXs, and top DJs from Thailand who will provide enjoyment and fun throughout the event. Attendees can enjoy vibrant beach-style tattoos, join DIY workshops to create their art with Beach Painting on wooden trays and keychains and take photos at various installation art pieces and inflatable landmarks unique to each festival location. There will be local product booths, food trucks, beach bars, and fashion items, along with booths from award-winning Thailand Tourism Award businesses offering a full experience of shopping, tasting, and exploring.

Those interested can join the Amazing Beach Life Festival free of charge. For more details, visit the Facebook Page: Amazing Beach Life Festival or call 1672 Travel Buddy.