PTT Global Chemical Awarded Thailand's Top Corporate Brand Values 2012
Dr. Thasnalak Santikul, Executive Vice President, Corporate Affairs of PTT Global Chemical received Thailand's Top Corporate Brand Values 2012 Award in the Industrial category from Professor Pirom Kamolratanakul, M.D., president of Chulalongkorn University, on 12 September 2012, at Professor Sangvian Indaravijaya Auditorium, the Stock Exchange of Thailand.
Thailand's Top Corporate Brand Values 2012 is based on the evaluation of the highest corporate brand value in each industry. This year, PTT Global Chemical brand, with the brand's worth Baht 44,432 million, is the highest value corporate brand in the industrial category. The committee used the tool called "Corporate Brand Success Valuation" or CBS Valuation which is the integration of the marketing, finance, and accounting principles. It is the first quantitative brand value assessment tool in Thailand which is used to evaluate the corporate brand value among 432 listed companies in the Stock Exchange of Thailand based on 3-year dated back of operating results of listed companies within 8 industrial sectors.
At present, the research of the corporate brand success valuation is published in The International Journal of Business Strategy, an academic journal of the United States of America. The researcher team of Chulalongkorn University has expected that the CBS Valuation will initiate the development of research in terms of corporate brand in Thailand as well as to encourage companies to give the importance on corporate brand development in order to increase the competitiveness of the Thai companies in the future.