seeks collaboration for the development of new technologies so as to be able to develop products in line with its marketing strategies and ensure it can market the products in accordance with the needs of customers and downstream markets. With respect to services, to successfully deliver value to customers through products and services in accordance with customer expectations, GC has put in place voice-ofcustomer-and-market systems and processes to receive suggestions, requests, and complaints on its products and sales and delivery services in order to further improve product and service quality, satisfy customer needs continuously and efficiently, and closely monitor changes in market trends and demand. Additionally, GC has authorized dealers both in Thailand and across every region of the world who distribute products and provide services to customers. It also carries out sales and marketing through GC Marketing Solutions Company Limited (GCM), which has five subsidiaries in (1) Ho Chi Minh City, Vietnam; (2) Jakarta, Indonesia, (3) Yangon, Myanmar, (4) Shanghai, China, and (5) Dubai, the United Arab Emirates, whose business is undergoing a transfer to GC; as well as a dealership office in Guangzhou, China. The management under GCM is aimed at enabling GC to adequately cater to the demand for GC’s products and services both domestically and internationally and maximize its trade opportunity, which will in turn elevate its competitiveness, in an integrated and efficient manner. In terms of warehousing and transportation, GC has assigned GC Logistics Solutions Company Limited (GCL), a subsidiary of GC Group, to handle warehouse, storage, inventory, and transportation management for all its polymer products to ensure agility in the integrated logistics management as well as to enable GC to manage distr ibut ion and transportation costs to competitive levels and efficiently distribute its products to over 1,000 plastic forming manufacturers nationwide and overseas customers in over 80 countries across the world. In 2023, approximately 57% of PE products and 37% of PS products were exported. The focus was on markets in countries where GC enjoyed geographical advantages, such as Cambodia, Laos, Myanmar, Vietnam and Indonesia. GC also sought to develop markets for high value products (HVPs) in each marketfocused business, namely flexible packaging, rigid packaging, construction products, and emerging products, as well as to improve and develop commodity products to retain its domestic and overseas customer bases and expand towards new customer bases according to its marketing strategies. The prices of polymers and by-products are based on market prices. Domestic prices are based on the announced prices in Thailand, while prices for products sold in Southeast Asia are based on the reference market prices in Southeast Asia under the international CFR Southeast Asia trade conditions, which vary according to economic and political circumstances as well as demand and supply within the region. On the other hand, overseas prices for other countries are based on the reference market prices of each specific region or country. GC has also built upon and add value to its linear low density polyethylene (LLDPE) by developing rotomolding compounds through the UK’s Revolve Group Limited (RGL), a rotomolding compound producer with production bases in the UK, Poland, Australia, New Zealand, and Malaysia. In 2023, GC established its sixth production base in Thailand in Rayong under the name Matrix Polymers Thai Co., Ltd. (MTP), which has a nameplate capacity of 12,000 tons per year, to develop products in close collaboration with customers, including rotomolders and end-users, in order to meet specialized needs and promptly troubleshoot technical problems for customers, in line with GC’s marketing strategy to enhance its products to deliver to more value to customers and markets. GC also develops PP compounds to create added value for products and PP customers, thus enabling an expansion towards the automotive, electrical appliance, and electronic industries, while also seeking to foster business growth through marketing in downstream industries to accommodate expansion in four major target industries: packaging, construction, agriculture, and automotive. 54
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